Digital Economy News!!

He y everyone!  Welcome back or welcome to my blog where we discuss all things digital economy.  Today we will discuss how you as a business owner can improve your web traffic to your website, we're talking quantity AND quality here folks. 1. Keywords are Key Relevant key words are a must! Keywords help to rank content and should be used in title tags, descriptions, headings, URLs, and throughout the content itself. 2. Third-Party Help  Don't be afraid to ask for help. T o assist tip #1 you can use tools like A hrefs, Moz, SEMrush, or Ubersuggest to provide data on your competitors keywords, how often readers are searching for certain words and the cost of keywords for pay-per-click ads. Hiring an SEO agency is always a clever option too. An SEO agency will provide you insights regarding your website and its performance and perform site audits to help identify issues that might be blocking your content from being shown in search engines. 3. SEO Audits On the topic of...

  Hey everyone!  Welcome back or to my blog. This week we are going back to our roots, and I am going to talk about the digital economy.  This weeks task, is to review 3 online platforms that can be easily integrated into a website to help a business engage in e-commerce for 3 businesses First things first what even is e-commerce? 😕 E lectronic commerce is the trading of goods and services on the  internet. It is your favourite shops in the form of zeroes and ones.  Here is a 1 minute video explaining what E-commerce is, to give you a little insight  What is E-Commerce? Each business has their own needs and there is an online platform to suit every need and passion! Some of my passions include the gym, shopping and coffee!! So for this week I am going to use those three areas to select an online platform suitable if I was to pursue a business in those areas.   Firstly a gym, the main needs of a gym class schedules, booking systems, payment colle...

Hey everyone, welcome back!  This weeks post is a little different, steering away from the topic of Digital Economy we are going to discuss some blog engagement tips and I will try give you all my   practical advice on how to engage visitors on a blog. What is Blog Engagement?  Blog engagement is defined by all the ways people can interact with your post. This could be leaving a comment, sharing your post or mentioning your blog post in a newsletter, tweet or blog post.  Engaged readers are those readers who are active on your blog. These people are your most loyal customers and it is important to keep 'em coming back!  Here are some tips to Increase Blog Engagement  Content is King The most important part of your blog is the content. The content should be engaging, funny and informative. The content is the product you are selling to your readers and it is important that your content is high-quality and consistent.  Be Original You should be proud...

Hey everybody!  Can you all believe it is October already. 2023 is flying! This weeks topic is Big Data To explain it simply, big data is large, complex data sets, from new data sources. These sources are so large that traditional data processing software cannot manage them. Some examples of big data include  transaction processing systems, customer databases, documents, emails, medical records, internet clickstream logs, mobile apps and social networks.  It is the data of our everyday lives, all those little 'cookies' we all accept on every website without really knowing where it goes, all those cringy facebook posts from 2010 and texts to our bestfriend we think are secrets, those are big data.  This means big data comes with its own set of ethical and social challenges, here are some I have found.  1. Informed Consent  Informed consent is the most careful, respectful and ethical form of consent. It requires the data collector to make a significant effort...

  Hey everybody, welcome back!  This week’s post will be discussing Customer Relationship Management (CRM). CRM consists of any tool, strategy, or process that helps businesses better organize and access customer data. Salesforce provides Customer Relationship Management software and applications focused on sales, customer service, e-commerce, analytics. marketing automation and application development. The website begins with a four-stage training programme to familiarise yourself with the website. Plan your pipeline, sell your way, sell smarter, close more deals.   Salesforce works with Trailblazer to provide courses in all areas of business for free! I focused on one course 'Industries Contract Lifecycle Management' by Vlocity managed packages is for customers in the areas of communications, media, energy, health and insurance.  The course had multiple modules, which introduced contract types and lifecycle states, the types covered were Sales Contracts, Non-D...

   Hey everybody!  This weeks post will be all about ERP For those who aren't sure, Enterprise Resource Planning (ERP) are a complex but essential tool for any fast-growing business to optimize their systems. They are an access-all-areas pass of business HERE is a YouTube link for a quick video explaining in a little more detail what an ERP is.  Here are 3 examples of companies that used Enterprise Applications successfully  to support their business strategy and business model.   1 .         1.  Amazon Amazon.com is an American multinational technology company that focuses on E-commerce, Cloud Computing, Digital Streaming, and Artificial Intelligence. Amazon uses SAP for all its ERP needs. SAP is the world’s leading ERP software vendor which makes perfect sense why it would be used by the world’s leading e-commerce business. SAP develops enterprise software to manage business operations and customer relations. SAP has helpe...