The Use of A.I in Business

 Hey everyone!   

Welcome back to my blog😁

Happy December! I hope you all opened the first day of your advent calendars today🎅 

This week we are talking all about Artificial Intelligence and how you can use it to help your business!

Science-fiction books and films feature artificial intelligence that are often smarter than humans. These genius robots and computers are either a blessing or a curse 😳

On the upside, A.I can be very useful for you business, here are just a few ways:

Customer relationship management (CRM) 

We have talked about CRM around here before, here's a link to my blog all about CRM, it's worth the read😁

https://rfennellydigitaleconomy23.blogspot.com/2023/10/salesforce-and-trailblazer.html

CRM uses a thing called machine learning which uses data to get smarter over time, this means A.I can learn all about your customers. With each visit, it can understand what they like and how they interact with your website, this helps you give the people what they want, a great way to keep 'em coming back.

Cybersecurity

Cybersecurity is huge nowadays too security companies constantly find new threats to business and consumer data. 

Even if you have a low-tech business, your business partners may expose you to digital threats. Banks, credit-reporting agencies and major retailers have all betrayed their customer’s data before, trust me. 

in 2023 Bank of Ireland were faced with a €75,000 GDPR fine, read more about it HERE

Customer Service

 9-5 Customer service is a thing of the past, A.I helps businesses provide 24/7 customer service Companies use chatbots on their websites and A.I phone systems for answering calls to answer common queries which helps answer customers quick and reduce heavy query traffic

There are so many more ways to use A.I tailored to your business, here is the link to a great 7 minute video on how Artificial Intelligence can be used in your business: https://www.youtube.com/watch?v=hLSDcAxmPJg

Thanks for reading!! 

Rachael :)