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Showing posts from October, 2023

The Use of A.I in Business

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 Hey everyone!     Welcome back to my blog😁 Happy December! I hope you all opened the first day of your advent calendars today🎅  This week we are talking all about Artificial Intelligence and how you can use it to help your business! Science-fiction books and films feature artificial intelligence that are often smarter than humans. These genius robots and computers are either a blessing or a curse  😳 On the upside, A.I can be very useful for you business, here are just a few ways: Customer relationship management (CRM)  We have talked about CRM around here before, here's a link to my blog all about CRM, it's worth the read😁 https://rfennellydigitaleconomy23.blogspot.com/2023/10/salesforce-and-trailblazer.html CRM uses a thing called machine learning which uses data to get smarter over time, this means A.I can  learn all about your customers. With each visit, it can understand what they like and how they interact with your website, th...

Blog Engagement Tips

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Hey everyone, welcome back!  This weeks post is a little different, steering away from the topic of Digital Economy we are going to discuss some blog engagement tips and I will try give you all my   practical advice on how to engage visitors on a blog. What is Blog Engagement?  Blog engagement is defined by all the ways people can interact with your post. This could be leaving a comment, sharing your post or mentioning your blog post in a newsletter, tweet or blog post.  Engaged readers are those readers who are active on your blog. These people are your most loyal customers and it is important to keep 'em coming back!  Here are some tips to Increase Blog Engagement  Content is King The most important part of your blog is the content. The content should be engaging, funny and informative. The content is the product you are selling to your readers and it is important that your content is high-quality and consistent.  Be Original You should be proud...

Big Data

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Hey everybody!  Can you all believe it is October already. 2023 is flying! This weeks topic is Big Data To explain it simply, big data is large, complex data sets, from new data sources. These sources are so large that traditional data processing software cannot manage them. Some examples of big data include  transaction processing systems, customer databases, documents, emails, medical records, internet clickstream logs, mobile apps and social networks.  It is the data of our everyday lives, all those little 'cookies' we all accept on every website without really knowing where it goes, all those cringy facebook posts from 2010 and texts to our bestfriend we think are secrets, those are big data.  This means big data comes with its own set of ethical and social challenges, here are some I have found.  1. Informed Consent  Informed consent is the most careful, respectful and ethical form of consent. It requires the data collector to make a significant effort...

Salesforce and Trailblazer

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  Hey everybody, welcome back!  This week’s post will be discussing Customer Relationship Management (CRM). CRM consists of any tool, strategy, or process that helps businesses better organize and access customer data. Salesforce provides Customer Relationship Management software and applications focused on sales, customer service, e-commerce, analytics. marketing automation and application development. The website begins with a four-stage training programme to familiarise yourself with the website. Plan your pipeline, sell your way, sell smarter, close more deals.   Salesforce works with Trailblazer to provide courses in all areas of business for free! I focused on one course 'Industries Contract Lifecycle Management' by Vlocity managed packages is for customers in the areas of communications, media, energy, health and insurance.  The course had multiple modules, which introduced contract types and lifecycle states, the types covered were Sales Contracts, Non-D...

Companies that used Enterprise Applications successfully

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   Hey everybody!  This weeks post will be all about ERP For those who aren't sure, Enterprise Resource Planning (ERP) are a complex but essential tool for any fast-growing business to optimize their systems. They are an access-all-areas pass of business HERE is a YouTube link for a quick video explaining in a little more detail what an ERP is.  Here are 3 examples of companies that used Enterprise Applications successfully  to support their business strategy and business model.   1 .         1.  Amazon Amazon.com is an American multinational technology company that focuses on E-commerce, Cloud Computing, Digital Streaming, and Artificial Intelligence. Amazon uses SAP for all its ERP needs. SAP is the world’s leading ERP software vendor which makes perfect sense why it would be used by the world’s leading e-commerce business. SAP develops enterprise software to manage business operations and customer relations. SAP has helpe...

Struggles with Implementing Information Sytems in Business

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Hey everybody! welcome back. I hope last week's post gave you a little more insight into Ireland's infrastructure for foreign investment. Today's question is ' Why do companies struggle with implementing information systems ?'.  Poor system integration can result in productivity and completely derail a company's transformation strategy!    Listed below are some implementation challenges for information systems which can have you looking like the little guy on the right.  1. Misaligned Expectations  The company's project team may include project managers, team leaders, I.T experts and trainers. This team will work with the software vendors which may be developers, designers and customer success managers to implement the software.  To ensure expectations from the company are met such as deadlines, capabilities and milestones, a strong communication between these teams during the implementation system is vital. Otherwise, the company may be under the impressio...