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Showing posts from November, 2023

The Use of A.I in Business

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 Hey everyone!     Welcome back to my blog😁 Happy December! I hope you all opened the first day of your advent calendars today🎅  This week we are talking all about Artificial Intelligence and how you can use it to help your business! Science-fiction books and films feature artificial intelligence that are often smarter than humans. These genius robots and computers are either a blessing or a curse  😳 On the upside, A.I can be very useful for you business, here are just a few ways: Customer relationship management (CRM)  We have talked about CRM around here before, here's a link to my blog all about CRM, it's worth the read😁 https://rfennellydigitaleconomy23.blogspot.com/2023/10/salesforce-and-trailblazer.html CRM uses a thing called machine learning which uses data to get smarter over time, this means A.I can  learn all about your customers. With each visit, it can understand what they like and how they interact with your website, th...

Search Engine Optimization

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He y everyone!  Welcome back or welcome to my blog where we discuss all things digital economy.  Today we will discuss how you as a business owner can improve your web traffic to your website, we're talking quantity AND quality here folks. 1. Keywords are Key Relevant key words are a must! Keywords help to rank content and should be used in title tags, descriptions, headings, URLs, and throughout the content itself. 2. Third-Party Help  Don't be afraid to ask for help. T o assist tip #1 you can use tools like A hrefs, Moz, SEMrush, or Ubersuggest to provide data on your competitors keywords, how often readers are searching for certain words and the cost of keywords for pay-per-click ads. Hiring an SEO agency is always a clever option too. An SEO agency will provide you insights regarding your website and its performance and perform site audits to help identify issues that might be blocking your content from being shown in search engines. 3. SEO Audits On the topic of...

E-Commerce and Internet Technologies

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  Hey everyone!  Welcome back or to my blog. This week we are going back to our roots, and I am going to talk about the digital economy.  This weeks task, is to review 3 online platforms that can be easily integrated into a website to help a business engage in e-commerce for 3 businesses First things first what even is e-commerce? 😕 E lectronic commerce is the trading of goods and services on the  internet. It is your favourite shops in the form of zeroes and ones.  Here is a 1 minute video explaining what E-commerce is, to give you a little insight  What is E-Commerce? Each business has their own needs and there is an online platform to suit every need and passion! Some of my passions include the gym, shopping and coffee!! So for this week I am going to use those three areas to select an online platform suitable if I was to pursue a business in those areas.   Firstly a gym, the main needs of a gym class schedules, booking systems, payment colle...