Blog Engagement Tips

Hey everyone, welcome back! 

This weeks post is a little different, steering away from the topic of Digital Economy we are going to discuss some blog engagement tips and I will try give you all my practical advice on how to engage visitors on a blog.

What is Blog Engagement? 

Blog engagement is defined by all the ways people can interact with your post. This could be leaving a comment, sharing your post or mentioning your blog post in a newsletter, tweet or blog post. 

Engaged readers are those readers who are active on your blog. These people are your most loyal customers and it is important to keep 'em coming back! 

Here are some tips to Increase Blog Engagement 

Content is King

The most important part of your blog is the content. The content should be engaging, funny and informative. The content is the product you are selling to your readers and it is important that your content is high-quality and consistent. 

Be Original

You should be proud of what you are producing. Make sure your content is worth sharing. The most effective way to make sure that people want to share your content is to write original stuff. 

Here is a link to a step-by-step guide to creating original blog posts

https://www.contextminds.com/create-original-blog-content

Engagement

A great way to interest people in your blog is to engage with others. Make sure to be visible on other blogs related to your area of expertise.  Be careful not to use these engagements a way to just promote your products or services, as this can lead to more annoyance than people visiting your site.

Jazz it up

Don't be afraid to use media, including photos and links to videos is a great way to jazz up your blog and break up all the text. As a result of social media and apps like TikTok, peoples attention spans are fried, using media can help hold people's attention. 

Be Consistent

This one can be an easy one to overlook, but is just as important. If you are inconsistent people will forget about your blog. In order to get people to engage with your blog, you should blog on a regular basis. Let people know what to expect. It is important that the intervals between your posts are predictable. Don't get too bogged down about posting just to ensure you don't miss a day, it is important to remember to be proud of what you are posting!

Thank you for reading this week's blog.

If you have gotten this far, go engage with a blog today! 

See you next week! Rachael