The Use of A.I in Business

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 Hey everyone!     Welcome back to my blog😁 Happy December! I hope you all opened the first day of your advent calendars today🎅  This week we are talking all about Artificial Intelligence and how you can use it to help your business! Science-fiction books and films feature artificial intelligence that are often smarter than humans. These genius robots and computers are either a blessing or a curse  😳 On the upside, A.I can be very useful for you business, here are just a few ways: Customer relationship management (CRM)  We have talked about CRM around here before, here's a link to my blog all about CRM, it's worth the read😁 https://rfennellydigitaleconomy23.blogspot.com/2023/10/salesforce-and-trailblazer.html CRM uses a thing called machine learning which uses data to get smarter over time, this means A.I can  learn all about your customers. With each visit, it can understand what they like and how they interact with your website, th...

Salesforce and Trailblazer

 Hey everybody, welcome back! 

This week’s post will be discussing Customer Relationship Management (CRM).

CRM consists of any tool, strategy, or process that helps businesses better organize and access customer data.

Salesforce provides Customer Relationship Management software and applications focused on sales, customer service, e-commerce, analytics. marketing automation and application development.


The website begins with a four-stage training programme to familiarise yourself with the website. Plan your pipeline, sell your way, sell smarter, close more deals.  


Salesforce works with Trailblazer to provide courses in all areas of business for free! I focused on one course 'Industries Contract Lifecycle Management' by Vlocity managed packages is for customers in the areas of communications, media, energy, health and insurance. 

The course had multiple modules, which introduced contract types and lifecycle states, the types covered were Sales Contracts, Non-Disclosure Contracts and Partnership Contracts. 

Trailhead uses interactive learning of chapters of information followed by short multiple-choice quizzes and interactive examples called 'playgrounds'. Answering questions right allows you to unlock ranks, earn badges and points. 
From there, with a better understanding of how to navigate the website I completed two more courses.

Firstly, 'Reports & Dashboards' which helps you make better data driven decisions, a useful took for any area of business! This module showed me how to make reports, navigate a Salesforce dashboard and enter data.

Following on, I did a course titled 'Preference Manager' which focused on creating and hosting self-service forms. Preference Manager also has dashboard on Salesforce, this module helped me explore this dashboard and how the feature helps me meet privacy law requirements. Great knowledge for anyone in business too.

Overall, from my modules on Salesforce I learned so many new helpful tools and information which I can take forward with me. My personal favourite was ‘Industries Contract Lifecycle Management’ it only took around 40 minutes and I learned so much great, relevant information.

I hope this encouraged you all to give Salesforce a shot and learn a new skill in only ten minutes instead of scrolling through your phone!










Comments

  1. Very Interesting courses, I might have a look at some of them

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  2. I might just use salesforces myself after this read :)

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  3. I have used Salesforce myself. Very helpful for courses and future job!

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